Overview

Woodford Reserve shares with its consumers an appreciation for the artisanal, unique and handcrafted. This is reflected in the bourbon they make and in the work we've created with them.

Through that work, Woodford Reserve became the first and only bourbon to claim the distinction of Craft Bourbon. Their unique and innovative process, history and style make it indisputable.

The Craft Bourbon story unfolds from advertising and events to video to digital and gets richer the further you go.