Every year, Chick-fil-A hosts Cow Appreciation Day, offering a free chicken sandwich to any customer partially dressed as a cow and a free meal to guests dressed head-to-hoof in cowstume.

In addition to creating a Facebook tab and microsite, CowAppreciationDay.com, we’re also using a QR code to give customers a fun video reminder about Cow Appreciation Day 2011 and a mobile app that’ll let them get in a few dress rehearsals before the big day.

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