Atlanta Business Chronicle has just kicked off Social Madness, a contest recognizing companies that have shown significant increases in their social presence. To complement this initiative, we put together five important steps for companies to grow their social engagement.
Social is taking on a critical role in marketing. In fact, it's swiftly becoming the connective tissue that binds all channels together.
Facebook’s new privacy policy apparently will allow the company to send targeted ads to users even when they’re not on the social networking site. But that new policy has many observers wondering whether consumers will find those types of ads too creepy. Raghu Kakarala posed …
At MediaPost’s OMMA Social conference Tuesday, panelists discussed the creepy factor: It’s all about etiquette when it comes to where and how to gather data. But as John Montgomery, COO of GroupM Interaction, North America pointed out, the real problem is that people are largely …
Car company General Motors will pull its $10 million ad campaign from Facebook, The Wall Street Journal reported this afternoon. The Journal says that GM executives felt that the display “had little impact on consumers.” The company will continue to use Facebook for marketing, but …
Full-service marketing agency Engauge is beefing up creative leadership with two key hires in their Columbus OH, and Pittsburgh PA, offices. Pat Harris will lead creative in Pittsburgh as Creative Director, while Tony Sharpe will act as Executive Creative Director in Columbus. “Tony and Pat …
Engauge and client IHG were mentioned the Internet Retailer article Rich, Unique and Profitable: Online retailers uncork their imagination to create novel ways to shop on the iPad. The article discusses iPad apps – covering Wine.com, Gilt Groupe and IHG’s InterContinental Kitchen app. The IHG/Engauge portion …
Engauge has been selected as United Arts of Central Florida’s agency partner to launch the organization’s first grassroots giving campaign – The Art of Giving. Engauge will develop and produce campaign materials to be displayed throughout Central Florida that will promote online donations at TheArtsMatter.com …
Engauge’s Teresa Caro, VP of Social Marketing, was interviewed for NPR’s To the Point program on the implications of Facebook’s acquisition of Instagram. When even your Grandmother’s been on Facebook for years, the novelty is long gone, and Instagram has emerged as a kind of …
Published in Atlanta Business Chronicle, Friday, April 13, 2012. by Teresa Caro, Vice President of Social Marketing, Engauge Atlanta Business Chronicle has just kicked off Social Madness, a contest recognizing companies that have shown significant increases in their social presence. To complement this initiative, we …
Engauge’s Teresa Caro, VP of Social Marketing, was interviewed by USA Today on Facebook’s acquisition of Instagram. An excerpt is below, as well as a link to the full article. The ink is barely dry on Facebook’s $1 billion deal to buy photo-sharing service Instagram, …
Engauge has hired Carl Warner as EVP, Executive Creative Director. Warner will be responsible for leading the creative teams in Atlanta, while serving to raise the creative output across the office’s portfolio of brands, which include Coca-Cola, Cisco Systems, IHG and Chick-fil-A. “Carl has the …
