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Smartphones are the most powerful data-collection tools ever created. They don't just tell you what consumers want. They tell you where consumers are. Sometimes they even tell you what consumers are doing at different times as they move through their days. Location + Activity + Time: it's a powerful formula.
To boot, consumers no longer passively participate in campaigns. Instead, they respond in real time, influencing both the scope and direction of promotions. It's a two-way conversation. Brands have to know how to listen and adapt, instantly.
This paper provides four powerful rules for navigating a brand in the mobile space.
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
