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Brands need a Kinect strategy – and they need to realize it's not just about gaming. Microsoft's new motion-sensing accessory for the Xbox 360 has the capacity to recognize faces and process voice commands, but most important is its potential for dramatically changing the way consumers experience the digital world – from video games to websites to connected TV.
In this new report, the Engauge technology team discusses the practical possibilities of Kinect as a marketing tool today and the longer-term vision for innovative brands.
The Engagement Brief features the latest research and insights from Engauge.
Engauge is a full-service marketing agency for the digital and social age. We help grow our clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The proliferation of content and channel opportunities for both consumers and brands has forever changed the communications landscape. But - what haven't changed are the fundamentals of marketing: The ability to richly understand a consumer, to derive a thoughtful insight, and to create a big idea. For years, Engauge has helped lead its clients by staying true to those fundamentals, while focusing on talent, technology, innovation and building a dynamic range of capabilities - from the tried and true, to social, mobile and whatever's next. Today's marketing is assuredly more complex, but to us the premise is still quite simple: Listen to the client, listen to the consumer, and deliver big ideas at the right time and place. And, most importantly, engauge.
