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F8 Developer Conference
At Facebook's annual developers conference in September, the company announced several updates to the platform that will drastically change the way people interact with brands. They've completely turned Facebook engagement as we know it on its head.
The changes at f8 shifted attention away from the Fan Page to app development. Does that mean a brand has to build an app in order to maintain relevancy? Not at all. Nor will a brand necessarily need a Fan Page to thrive on Facebook if they have a quality app. However, brands that learn to leverage both properties synergistically are the ones that will see the most success.
The changes mean brands will start to use their Wall as a social listening tool, using what they find to influence the design of their apps. In turn, a deeper dive into the analytics that Open Graph provides will give brands more insight into their audience's online behavior. Not only will this help improve targeting for advertising and Sponsored Stories, it will also aid in the ideation and development of engagement brand content to pique fans' interest.
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
