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In the new world of interactive, socialized TV, the :30 spot is no longer limited by the dictates of time or space. Reborn as an immersive experience, the reimagined spot upends the purchase funnel, breaking down longstanding barriers to consumer action. In this new model, creativity matters more than ever. Read the first paper in our Big Ideas series to learn how marketers can bring the best of digital and mobile engagement to play within this mainstay of advertising, creating a pathway to a deeper engagement and, most importantly, purchase.
The Engagement Brief features the latest research and insights from Engauge.
One of the nation's largest independent agencies, Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Engauge guides a growing roster of clients on the path to realizing the power of digital channels by focusing on driving results and sustainable growth for brands. The agency's client roster includes Nationwide Insurance, DAD'S Pet Care, The Home Depot, Best Buy For Business, Chick-fil-A, Brown-Forman, Food Lion, Van Gogh Vodka, NGK Spark Plugs and more. Engauge, which has offices in Atlanta, Austin, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.
